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We love animals, and we completely believe that real beauty and empowerment should not be harmful in any way. That's why every single Umberto Giannini product is 100% vegan and cruelty-free.
When you buy hair dyes from other companies, you don't always know where they stand ethically. If you're trying to stay clear from animal products and unethical companies, this can make looking for hair care difficult. Good thing we’re here to help.
You don't have to be a vegan to use a vegan hair dye. In fact, we encourage every one to use it because a lot of traditional hair dye brands test on animals. Going vegan means you'll get gorgeous, natural color without harming any of our furry friends. Not to mention that box dyes are filled with harsh chemicals that do a lot of damage.
There are a lot of benefits to using vegan hair dye and we truly believe that more people should consider doing so, vegan or not.
Our range of vegan hair dyes are great for curly hair and cover 100% of greys, while also containing natural and organic ingredients. Here are the reasons we think you should use vegan hair dye:
Ok, so this isn't the only reason why animal testing is bad, but you can't deny it. If you care about animals, then vegan hair dye is the way to go. None of our products have been tested on animals and never will be.
A lot of hair dyes are packed with harmful chemicals like ammonia. Using a vegan alternative usually means that natural ingredients are more prominent.
Our Flowerology hair dyes contain natural ingredients and are free from the usual nasties that you find in other hair dyes. In fact, our hair dyes are 95% natural and contain 75% organic materials. The natural composition of our hair dyes means that you'll cause less damage to your hair compared to conventional dyes. They contain natural botanical ingredients that help to add strength and nourishment to your hair. Unlike most dyes that you're probably used to, ours don't contain ammonia - you know, the ingredient that irritates skin and eyes. Surely that's a bonus!
Many people believe that to make an ethical choice, you have to give something up and make compromises. This isn't the case when it comes to cruelty-free beauty products. Our hair dyes come in a range of colors and also do an excellent job at covering greys.
The natural ingredients that you'll find in our hair dyes mean that your scalp won't get damaged from coloring your hair. Dyes with harsh chemicals can irritate the skin, and this includes your scalp. Our products are dermatologically tested, which means you won't have to worry about your scalp becoming irritated. Whilst other, less natural at home colors may leave hair damaged and weak, our naturally kinder products leave hair feeling nourished and looking even better.
Get the power of the salon in your home. Thanks to our natural ingredients, like flowers, orange peel extract and chamomile, your hair will have a healthy, flawless shine. Your hair will look like you've just walked out of a high-end salon, and all because of the power of flowers.
Our vegan dyes are made in the UK which means that you know exactly where they come from. We've always been animal friendly. We test every single product in our salons, obsess about every detail of look and feel in our in-house design studios, all from the UK.
We'll also never use animal derived ingredients in our products and are always looking for the most planet-friendly ways to make quality hair care products that we can be proud of.
You know our dyes are 100% vegan, 100% of the time.
Many people think that vegan hair dye would mean that it would quickly fade and should only be used if you want to temporarily color your hair. This couldn't be further from the truth. Vegan hair dye is still permanent. UG hair dyes are just as permanent as any non-vegan dye on the market - as we said above, you shouldn't have to compromise to be cruelty-free.
It's no surprise by now that not all companies or corporations follow ethical practices. We hear regularly of stories that show companies behaving in unethical manners. Companies that many have trusted for years to follow ethical practices are slowly becoming exposed for using unethical methods of testing, manufacturing, and transporting.
However, we believe in transparency and know how important following ethical practices are for our customer base. This means that every single product is 100% cruelty-free and contains no ingredients that have been sourced from animals.
Fall in love with your colour again. Flowerology vegan hair color gives salon-professional results, powered by flowers. 100% grey coverage that’s free from gluten, ammonia and more! 95% natural, 75% organic…100% cruelty-free and available in six gorgeous shades.
Oh, and if you don’t love your color that’s not a problem. Our Color Love guarantee gives you money-back if you’re less than thrilled with your Flowerology color.
You can also find a variety of other vegan products like shampoos, conditioners and other hair products, so you'll never have to worry about your hair care routine being cruelty-free again. Remember, you don't have to be vegan to support cruelty-free practices in the beauty industry, so take the first step today!