Umberto Giannini Featured in WWD — and We’re Feeling the Love 💛

We’re having a MAJOR pinch-me moment - Umberto Giannini has been featured in Womens Wear Daily (yes, that WWD!) as one of the beauty brands riding the wave of viral curl love on TikTok.

In a roundup that celebrates beauty brands making major moves on social media, from Pamela Anderson’s nostalgic glam to Louis Vuitton’s latest skincare crossover, we were so proud to see UG recognised for how we’re showing up for curls in the digital space.

👉 Read the full article here

It’s a big moment not just for us, but for the curl community we’re so proud to be a part of. Because curls deserve the spotlight - not just in your mirror, but in mainstream beauty conversations too.

Want to See Why We’re Going Viral?

Follow us on socials to see the tips, trends, and curl transformations that got us noticed. We’ll keep you in the loop for product launches, tutorials, behind-the-scenes peeks and so, so much more.

📲 Follow @umbertogiannini on:

• Instagram
• TikTok
• Pinterest
• YouTube

We’re building a curl-loving community where every curl matters, big hair is beautiful and all texture is celebrated. Come join us.

✨ Thank you for being part of our curl story - this moment is yours too. Here's to more growth, more celebration and more good hair days for all. 💫