{"product_id":"pure-blonde-tone-brightening-purple-shampoo","title":"Pure Blonde Tone Brightening Purple Shampoo","description":"\u003ch3 data-section-id=\"qvhbhk\" data-start=\"487\" data-end=\"517\"\u003ePure Blonde Toning Shampoo\u003c\/h3\u003e\n\u003cp data-start=\"519\" data-end=\"803\"\u003eKeep your blonde looking fresh, bright and beautifully toned with Pure Blonde Toning Shampoo. This violet-pigmented formula helps neutralise unwanted yellow and brassy tones in natural, highlighted, coloured and grey hair for a cooler, cleaner-looking blonde from the very first wash.\u003c\/p\u003e\n\u003cp data-start=\"805\" data-end=\"1102\"\u003eEnriched with chamomile flower extract, lavender oil, lemon oil, mandarin oil and orange peel extract, it gently cleanses without stripping moisture, helping hair feel soft, refreshed and healthy-looking. The non-drying formula works to revive dull blonde tones while enhancing shine and vibrancy.\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1304\"\u003eWhether you're maintaining a salon-fresh blonde, brightening natural highlights or refreshing silver and grey tones, Pure Blonde Toning Shampoo helps keep colour looking cool, luminous and brass-free.\u003c\/p\u003e\n\u003cp data-start=\"1306\" data-end=\"1358\"\u003e93% natural origin ingredients. Vegan. Cruelty free.\u003c\/p\u003e\n\u003cp data-start=\"1360\" data-end=\"1441\"\u003eFree from sulphates, silicones, parabens, mineral oil, petrochemicals and gluten.\u003c\/p\u003e\n\u003cp data-start=\"1443\" data-end=\"1458\"\u003eMade in the UK.\u003c\/p\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":55597164069032,"sku":"U144A","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/pb1.jpg?v=1780995618","url":"https:\/\/us.umbertogiannini.com\/products\/pure-blonde-tone-brightening-purple-shampoo","provider":"Umberto Giannini US","version":"1.0","type":"link"}