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Hair quiz

Pure Blonde Tone Brightening Purple Shampoo

$13.99

Brighten blonde, banish brass.
Pure Blonde Toning Shampoo is a violet-pigmented shampoo that helps neutralise unwanted yellow and brassy tones in natural, highlighted, coloured and grey hair.
Infused with botanical oils and extracts, it gently cleanses while leaving hair looking cooler, brighter and more radiant.

Who it's for

Perfect for natural, highlighted, coloured or grey hair looking to reduce brassiness and maintain a brighter, cooler blonde tone.

Still unsure? Take our hair quiz.

Why you'll love it

• Neutralises unwanted yellow and brassy tones for a cooler blonde finish
• Brightens natural, highlighted, coloured and grey hair
• Gently cleanses without leaving hair feeling dry or stripped
• Enriched with botanical oils and flower extracts for healthy-looking shine
• Vegan, cruelty free and made with 93% natural origin ingredients

How to Use It

Massage into wet hair and scalp, working into a rich lather before rinsing thoroughly.
Use 2–3 times per week, or as needed, to maintain your desired tone.
Follow with Pure Blonde Toning Conditioner for enhanced toning and shine.

Ingredients

Aqua (Water), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Parfum (Fragrance), Potassium Sorbate, Polyquaternium-22, Citric Acid, Trisodium Ethylenediamine Disuccinate, Citrus Aurantium Dulcis (Orange) Peel Extract, Lemon Terpenes, Pelargonium Graveolens Flower Oil, Anthemis Nobilis Flower Extract, Boswellia Carterii Resin Extract, Citrus Nobilis (Mandarin Orange) Peel Oil, Lavandula Angustifolia (Lavender) Oil, Litsea Cubeba Fruit Oil, Mentha Arvensis Leaf Oil, Pogostemon Cablin (Patchouli) Leaf Oil, Benzyl Alcohol, Citronellol, Limonene, Geraniol, Acid Violet 43.

  • Free shipping

    On all orders over £25

  • 100% Vegan

    (Before it was trendy)

  • For all Curl Types

    No one gets it like we do.

  • B-CORP

    100% vegan, 100% cruelty free, 100% of the time

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Frequently Asked Questions

What countries do you ship to?

You can shop UG online in the UK and US. Looking for us elsewhere? Our Stockists page has all the details on where to buy UG around the world. 

How long will it take to receive my order?

Standard shipping normally takes 3-5 days. Next day shipping is available on all domestic orders (for an additional charge). International shipping times depend on the products and destination (estimated at checkout).

How do I return a product?

Not quite right? Return within 30 days of delivery. Items must be unused, in original condition and packaging. Include your order number for a speedy refund.

How long will it take to receive my refund?

Refunds are processed within 7 days from when we receive the item(s).