{"title":"New In","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\" data-mce-fragment=\"1\"\u003eNew Arrivals\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003eOur latest innovations in haircare from the UK 🇬🇧\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e🌱 Shop our planet friendly products tried and tested by in-house experts to bring you professional results at an affordable price point. \u003c\/p\u003e","products":[{"product_id":"curl-jelly-bestselling-kit","title":"De-frizz \u0026 Define Curl Jelly Styling Kit","description":"\u003ch3 data-start=\"131\" data-end=\"270\"\u003e\u003cstrong data-start=\"131\" data-end=\"168\"\u003eHydrated, happy curls start here.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"131\" data-end=\"270\"\u003eSave 30% on our TikTok viral, bestselling styling kit - loved by waves, curls, and coils worldwide.\u003c\/p\u003e\n\u003cp data-start=\"272\" data-end=\"493\"\u003eBring your curls back to life with boosted bounce, definition, and high-impact shine. This complete styling routine works to hydrate, smooth, and protect, helping you achieve frizz-free, healthy-looking lengths every day.\u003c\/p\u003e\n\u003cp data-start=\"495\" data-end=\"742\"\u003eDefine and sculpt with Curl Jelly Scrunching Jelly, enhance volume with lightweight Curl Foam, and finish with Curl Jelly Shine for added gloss and heat protection when diffusing. Keep your style fresh between washes with Curl Jelly Refresh Spray.\u003c\/p\u003e\n\u003cp data-start=\"744\" data-end=\"917\"\u003eDesigned to fight frizz and humidity while supporting stronger, more resilient hair, this kit helps repair and protect from within - so your curls look as good as they feel.\u003c\/p\u003e\n\u003cp data-start=\"744\" data-end=\"917\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"744\" data-end=\"917\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1057\"\u003ePowered by: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"744\" data-end=\"917\"\u003e\u003cem data-start=\"1060\" data-end=\"1072\"\u003eVitamin B5\u003c\/em\u003e – helps strengthen, repair, and nourish hair from within.\u003cbr data-start=\"1130\" data-end=\"1133\"\u003e\u003cem data-start=\"1133\" data-end=\"1148\"\u003eWheat Protein\u003c\/em\u003e – delivers moisture and helps smooth and protect hair fibres for healthier-looking curls.\u003c\/p\u003e","brand":"Umberto Giannini","offers":[{"title":"Default Title","offer_id":46088371404968,"sku":"US024","price":39.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/products\/Untitleddesign-403.png?v=1764757619"},{"product_id":"curl-jelly-mask-300ml","title":"Curl Jelly Mask Supersized","description":"\u003cp data-mce-fragment=\"1\"\u003eOur Curl Jelly Mask just got bigger and better! Reformulated to leave hair feeling softer than ever, our hero Curl product is going super-size – 10.14 fl Oz of super nourishing and conditioning curl mask treatment.\u003c\/p\u003e","brand":"Umberto Giannini","offers":[{"title":"Default Title","offer_id":46242977743016,"sku":"U226","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/products\/Untitleddesign-302.png?v=1704183858"},{"product_id":"curl-type-3-trio","title":"Curl Type 3 Trio","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA quick fix for Type 3 Curls looking for frizz-free, bigger and bouncier definition. 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A lot more.\u003cbr\u003eOur cult-favourite Curl Jelly is now available in a new HUGE 500ml pump bottle because great curls deserve a generous dose of definition. Same iconic formula, same frizz-fighting magic, just more of it. Curly Knows Curly and we understand that one tube has never been enough. \u003c\/span\u003e\u003c\/p\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":53922397388968,"sku":"U281","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_3d001f30-202d-4916-9afc-750c9fb1eca0.jpg?v=1767696138"},{"product_id":"curl-jelly-slick-stick","title":"Curl Jelly Slick Stick","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eCurl Method Friendly hair wax stick designed for sleek looks with maximum control and zero fuss. This smoothing, gloss-finish formula offers extra strong hold to keep flyaways and edges in check.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003ePerfect for slick-back looks, ponytails and precision parting, it glides on effortlessly for quick styling without stiffness or residue. Whether you're going for a polished updo or a sleek everyday look, this wax stick keeps your hair smooth, controlled and perfectly in place.\u003c\/p\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":53922735849640,"sku":"U286","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_1d9f7dea-d21b-4c41-ac7d-b2a8268a7ad7.jpg?v=1767698515"},{"product_id":"curl-rehab-pre-shampoo-repair-treatment-250ml","title":"Curl Rehab Pre Shampoo Repair Treatment 250ml","description":"\u003ch3 class=\"ewa-rteLine\"\u003eMoisture comes first. This is your pre-shampoo ritual for curls that expect more.\u003c\/h3\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eBefore cleansing, drench your coils or curls in this intensive treatment to seal in moisture and prep every strand for the wash ahead. The rich formula creates a protective coating for superior slip and effortless detangling, making the cleansing step smoother and keeping curls defined, comfortable, and never stripped.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eInfused with Sweet Almond Oil and Chia Seed Oil, it softens, fortifies, and delivers lasting hydration from the very first rinse. Reach for it whenever you want curls that refuse to compromise: supple, resilient, and always ready to shine. The curl-friendly, sulphate-free, and silicone-free blend respects your natural texture and raises the standard for pre-wash care.\u003c\/div\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":55099961540776,"sku":"U323","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_cd426b57-0ad9-44a1-a356-dd2ed86c032f.png?v=1777474514"},{"product_id":"coily-oil-100ml","title":"Coily Oil Nourishing \u0026 Defining Oil","description":"\u003cdiv class=\"ewa-rteLine\"\u003eSet the standard for glossy, defined curls every day. This nourishing oil delivers moisture and shine without ever weighing you down.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eA lightweight blend of \u003cstrong\u003eCoconut Oil, Castor Oil, Shea Butter, and Olive Oil\u003c\/strong\u003e seals the cuticle, smooths frizz, and defines texture, leaving hair soft, nourished, and never greasy. The silicone-free formula melts in instantly to perfect your curl pattern and boost lasting hydration.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eUse before styling, after styling, or overnight for curls and coils that stay moisturised, glossy, and confidently defined.\u003c\/div\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":55099988639912,"sku":"U330","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_0f37290f-31e8-4043-96c4-3cbc85aba442.png?v=1777474617"},{"product_id":"root-to-tip-anti-hair-fall-treatment","title":"Root To Tip Anti Hair Fall Treatment","description":"\u003cdiv class=\"ewa-rteLine\"\u003eYour first step towards growing more of the hair you love. Powered by 12 natural oils and proven to reduce hair fall* for up to 2× less hair on your brush**, this pre-wash treatment gets to the root, literally. Designed to strengthen the foundation of every strand, it helps lock hair in place so it stays fuller, longer and thicker.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis lightweight, non-greasy oil deeply conditions before you even step into the shower. The result is softer, smoother, more resilient strand that are Fuller Longer Thicker. Curly girls tend to notice shedding hair more because they wash and brush less often. This pre-wash treatment helps keep more curls where they belong, not in the drain.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eA powerful formula blends Coffee Oil, Sweet Almond Oil, Sunflower Oil, Linseed Oil, Olive Oil, Avocado Oil, Apricot Oil, Castor Oil, Sweet Cherry Oil, Jojoba Oil, Argan Oil and Pomegranate Oil. These 12 nutrient-rich oils work together as a power-house to strengthen, replenish and support healthy hair. Perfect for curl hair types, especially those dealing with hair fall, it is a simple addition to your routine with powerful results.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eCurl friendly, vegan\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003ch6 class=\"ewa-rteLine\"\u003e*Due to breakage, Instrumental Test.\u003c\/h6\u003e\n\u003ch6 class=\"ewa-rteLine\"\u003e**Due to breakage from combing, instrumental test.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":55100182986920,"sku":"U338","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_018299b0-4d03-4c08-9302-17874f628f4d.jpg?v=1774368219"},{"product_id":"glazed-waves-shine-serum-75ml","title":"Glazed Waves Shine Serum 75ml","description":"\u003cdiv class=\"ewa-rteLine\"\u003eGlaze your waves for glossy, frizz-free strands. A lightweight finishing serum with heat protection for high gloss. Smooth and seal your style, for up to 90% less frizz and instant, long-lasting shine*.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eEnriched with nutrient-rich Chia Seed Oil, it strengthens, hydrates, and revives hair from root to tip. Designed to provide shine-boosting care without weight, it keeps waves light, bouncy, and effortlessly glossy. Just a few drops create glazed, dream-worthy waves, with added heat protection up to 230°C to safeguard your style.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eCurl-friendly, vegan, and 96% natural, with no parabens, silicones, sulphates. Formulated with Palm Oil derived materials from RSPO MB certified sources.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch6 class=\"ewa-rteLine\"\u003e*instrumental test on Waves for Glazed Waves Shine Serum.\u003c\/h6\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":55100333818024,"sku":"U331","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Main_image_of_product.jpg?v=1774343324"},{"product_id":"dreamy-waves-shampoo","title":"Dreamy Waves Peptide \u0026 Chia Seed Wave Enhancing Shampoo","description":"\u003ch3 class=\"ewa-rteLine\"\u003eYour waves, at their dreamiest.\u003c\/h3\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis moisturising, sulphate-free shampoo gently removes build-up while preserving your hair’s natural oils, ensuring waves remain soft, balanced and nourished.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDesigned to enhance and support the wave pattern, this lightweight formula delivers definition without weighing hair down - whether you're embracing your natural texture or styling a smooth blow-out wave.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eInfused with strengthening Peptides and nutrient-rich Chia Seed Extract, it helps nourish and reinforce every strand*, waves appear smoother, more defined, and revitalised with improved elasticity and shine*.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eFrom air-dried waves to styled blow-out waves, experience restored bounce, long-lasting hydration, and enhanced hair gloss* with every wash. 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The result is effortlessly defined, frizz-free dreamy waves.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eCurl-friendly, vegan, and 96% natural, with no parabens, silicones, sulphates, or drying alcohols.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch6 class=\"ewa-rteLine\"\u003e*instrumental test Dreamy Waves Shampoo and Conditioner\u003c\/h6\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":55100356624552,"sku":"U336","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_4ab2d408-508f-4bae-856e-6c82d7354f5e.jpg?v=1774344321"},{"product_id":"natural-waves-air-dry-cream","title":"Natural Waves Wave Enhancing Air Dry Cream","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eHeatless waves that stay dreamy all day with 12 hour hold!*. 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Discover your natural waves with this\u003c\/span\u003e\u003cem\u003e 'is my hair wavy?'\u003c\/em\u003e\u003cspan\u003e hero.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eCurl-friendly, vegan, and 95% natural, with no parabens, silicones, sulphates, or drying alcohols.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch6 class=\"ewa-rteLine\"\u003e\u003cspan\u003e*Instrumental test Natural Waves Wave Enhancing Air Dry Cream.\u003c\/span\u003e\u003c\/h6\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":55100367110312,"sku":"U337","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_a5985dbb-c585-4aab-8873-94c80aad05d5.jpg?v=1774344610"},{"product_id":"waves-for-days-setting-spray-200ml","title":"Waves for Days Anti-Frizz Setting Spray 200ml","description":"\u003cdiv class=\"ewa-rteLine\"\u003eYour dreamiest waves, locked in. 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Vegan, 89% natural, and free from sulphates and parabens, and shield against heat and humidity.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003ch6 class=\"ewa-rteLine\"\u003e*Due to breakage, Instrumental Test.\u003c\/h6\u003e\n\u003ch6 class=\"ewa-rteLine\"\u003e**Due to breakage from combing, Instrumental Test.\u003c\/h6\u003e\n\u003ch6 class=\"ewa-rteLine\"\u003e*** Due to intrumental thermal protection testing.\u003c\/h6\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":55197592879272,"sku":"U321","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_a0a13c83-0685-4564-9299-9afed618e1e3.jpg?v=1774367699"},{"product_id":"dreamy-waves-wash-care-duo","title":"Dreamy Waves Wash \u0026 Care Duo","description":"\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eDreamy Waves Wash \u0026amp; Care Duo \u003c\/strong\u003eis your essential first step to soft, glossy, perfectly balanced waves. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis lightweight shampoo and conditioner pairing gently cleanses, hydrates and strengthens wavy hair without stripping or weighing it down, helping your natural wave pattern look smoother, bouncier and more defined with every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned specifically for \u003cstrong\u003eType 2 waves \u003c\/strong\u003eand \u003cstrong\u003eheat-styled waves,\u003c\/strong\u003e this sulphate-free routine preserves natural oils while removing build-up, keeping hair feeling fresh, nourished and touchably soft. Waves are left visibly smoother, frizz is reduced and shine is boosted, creating the ideal foundation for effortless air-dried waves or polished blow-dry styles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInfused with Peptides, Chia Seed Extract, Rice Protein and Shea Butter, this duo works to reinforce each strand, restore hydration and improve elasticity and gloss*. 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This set is your go-to for nourished, bouncy curls from wash day and beyond.\u003c\/p\u003e\n\u003cul data-start=\"471\" data-end=\"1003\"\u003e\n\u003cli data-start=\"471\" data-end=\"555\"\u003e\n\u003cp data-start=\"473\" data-end=\"555\"\u003e🌟 Includes 3 best-selling stylers: Curl Jelly, Curl Whip \u0026amp; Curl Jelly Crème\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"556\" data-end=\"658\"\u003e\n\u003cp data-start=\"558\" data-end=\"658\"\u003e✨\u003cem data-start=\"560\" data-end=\"582\"\u003eCurl Jelly \u003cmeta charset=\"utf-8\"\u003eCrème\u003c\/em\u003e: Enriched with Shea Butter \u0026amp; Coconut Oil to smooth, hydrate, and de-frizz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"659\" data-end=\"726\"\u003e\n\u003cp data-start=\"661\" data-end=\"726\"\u003e🌀 Curl Jelly: Iconic frizz-fighting gel for soft, defined hold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"727\" data-end=\"811\"\u003e\n\u003cp data-start=\"729\" data-end=\"811\"\u003e💨 Curl Whip: Lightweight mousse to add volume and activate curls without crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"812\" data-end=\"904\"\u003e\n\u003cp data-start=\"814\" data-end=\"904\"\u003e💁 Suitable for waves, curls \u0026amp; coils: Hydration, hold, and bounce for every curl type\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":55477128593576,"sku":"CJTRIO1","price":29.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/newtrios_duos_159cafc0-bdd0-4c3c-a9a4-88eeb48862a5.png?v=1777450735"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/collections\/DW_Wash_Style_Kit_2a70d958-d923-44aa-8794-ca7e5956d40d.png?v=1777459367","url":"https:\/\/us.umbertogiannini.com\/collections\/new-in.oembed?page=2","provider":"Umberto Giannini US","version":"1.0","type":"link"}