{"title":"Add Volume","description":null,"products":[{"product_id":"curl-whip-curl-activating-mousse","title":"Curl Whip Mousse","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eA vegan foam party for your curls. Think about it, if you want light, bright, bouncy curls then you need a light, bright bouncy product to coat each strand and provide the structure. There are plenty of curly girls out there who need a little extra help to boost the body and bounce of what nature gave them and this mousse answers their prayers. The magic bit is that this mousse literally transforms scruffy, flopping curls into super shapely spirals of bouncy loveliness in one go. Oh…and with absolutely no nasty crunch in sight.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eHow to use:\u003cbr\u003e\u003c\/strong\u003eSquirt a golf ball size of Whip into your palm and squish between your hands to spread. Scrunch into damp hair evenly at the roots. Finger twirl curls if you need to reshape and leave to air dry or dry with a diffuser, scrunching and lifting as you go. Head upside down diffusing works great for the truly flat on top.\u003c\/p\u003e\n\u003cp\u003eVegan and cruelty free.\u003cbr\u003e200ml.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0144\/3636\/8419\/files\/ug_awards_large.png?v=1569359285\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/0MX6Ug11dOU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Umberto Giannini","offers":[{"title":"Default Title","offer_id":36678846939304,"sku":"U008","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_3d27a1aa-96d7-40ce-be05-56eec4f6f427.jpg?v=1767699347"},{"product_id":"curl-jelly","title":"Curl Jelly Scrunching Jelly","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe one \u0026amp; only cult favourite - Umberto Giannini Curl Jelly banishes frizz, adds shine and gives definition to waves and curls; this is the scrunch drying jelly you've been looking for!\u003c\/p\u003e\n\u003cp\u003eDefine Your Tresses - Combat manageability, flop, and whatever your curls throw at you on a daily basis with this medium hold, silicone-free, defining, frizz control gel.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Banishes frizz, adds shine, gives definition to waves and curls.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho’s it for:\u003c\/strong\u003e Those with wavy, curly and coily hair textures\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e A medium hold, silicone-free, defining, frizz control gel. Vegan \u0026amp; Cruelty free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After washing, apply Curl Jelly through mid-lengths and ends. Scrunch dry with a diffuser or leave to air dry.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eWant more volume?\u003c\/strong\u003e \u003c\/span\u003eScrunch dry with your head upside down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNeed definition?\u003c\/strong\u003e Twirl each curl into a spiral and leave to dry naturally.\u003c\/p\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/\/AiZlpef-x6c\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0144\/3636\/8419\/files\/ug_awards_large.png?v=1569359285\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":36678847430824,"sku":"U005","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_7006c592-6862-4506-81bf-fe218fcb2679.jpg?v=1767697289"},{"product_id":"curl-jelly-bestselling-kit","title":"De-frizz \u0026 Define Curl Jelly Styling Kit","description":"\u003ch3 data-start=\"131\" data-end=\"270\"\u003e\u003cstrong data-start=\"131\" data-end=\"168\"\u003eHydrated, happy curls start here.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"131\" data-end=\"270\"\u003eSave 30% on our TikTok viral, bestselling styling kit - loved by waves, curls, and coils worldwide.\u003c\/p\u003e\n\u003cp data-start=\"272\" data-end=\"493\"\u003eBring your curls back to life with boosted bounce, definition, and high-impact shine. This complete styling routine works to hydrate, smooth, and protect, helping you achieve frizz-free, healthy-looking lengths every day.\u003c\/p\u003e\n\u003cp data-start=\"495\" data-end=\"742\"\u003eDefine and sculpt with Curl Jelly Scrunching Jelly, enhance volume with lightweight Curl Foam, and finish with Curl Jelly Shine for added gloss and heat protection when diffusing. Keep your style fresh between washes with Curl Jelly Refresh Spray.\u003c\/p\u003e\n\u003cp data-start=\"744\" data-end=\"917\"\u003eDesigned to fight frizz and humidity while supporting stronger, more resilient hair, this kit helps repair and protect from within - so your curls look as good as they feel.\u003c\/p\u003e\n\u003cp data-start=\"744\" data-end=\"917\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"744\" data-end=\"917\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1057\"\u003ePowered by: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"744\" data-end=\"917\"\u003e\u003cem data-start=\"1060\" data-end=\"1072\"\u003eVitamin B5\u003c\/em\u003e – helps strengthen, repair, and nourish hair from within.\u003cbr data-start=\"1130\" data-end=\"1133\"\u003e\u003cem data-start=\"1133\" data-end=\"1148\"\u003eWheat Protein\u003c\/em\u003e – delivers moisture and helps smooth and protect hair fibres for healthier-looking curls.\u003c\/p\u003e","brand":"Umberto Giannini","offers":[{"title":"Default Title","offer_id":46088371404968,"sku":"US024","price":39.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/products\/Untitleddesign-403.png?v=1764757619"},{"product_id":"curl-volumising-foam-frizz-free-mousse","title":"Curl Foam Anti-Frizz Styling Mousse","description":"\u003cp\u003eWeightless Curl strength!\u003cbr data-mce-fragment=\"1\"\u003eThe 93% natural formula effortlessly defines natural curls, without ever weighing down the hair. Looking to raise the roots? Curl Foam adds incredible volume when drying with a diffuser. The protein infused styling mousse hydrates \u0026amp; repairs waves, curls and coils for a silky, soft, light as (h)air finish.. no stringy or crunchy curls in sight \u003c\/p\u003e","brand":"Umberto Giannini","offers":[{"title":"Default Title","offer_id":46088371896488,"sku":"U206","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_f5c9cdfe-9f7c-4f8b-9240-277085458880.jpg?v=1767697520"},{"product_id":"strong-curls-boost-mousse-rosemary-oil-strengthening-styling-foam","title":"Strong Curls Boost Mousse Rosemary Oil Strengthening Styling Foam","description":"\u003cdiv class=\"ewa-rteLine\"\u003eWhy limit an ingredient scientifically proven to promote hair growth to just one part of your routine?\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eInfused with Biotin, Rosemary Oil, Rice Water, Jojoba Oil, and Castor Oil, it helps to maintain healthy, damage free curls while providing long-lasting hold and shine. This (lighter than) mousse is designed to boost definition and shape, giving you the perfect balance of nourishment and styling power. Strong healthier-looking curls with a natural, glossy finish and hold that lasts all day. This Boost Mousse is for you if you are looking for medium-hold that nourishes and strengthens all curl types. Formulated to be curly girl friendly.\u003c\/div\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":53143973560488,"sku":"U270","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_d60ec350-4dcf-4e2c-874c-345398e36a13.jpg?v=1768833904"},{"product_id":"curl-jelly-500ml","title":"Curl Jelly 500ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-teams=\"true\"\u003eYou asked for more. A lot more.\u003cbr\u003eOur cult-favourite Curl Jelly is now available in a new HUGE 500ml pump bottle because great curls deserve a generous dose of definition. Same iconic formula, same frizz-fighting magic, just more of it. Curly Knows Curly and we understand that one tube has never been enough. \u003c\/span\u003e\u003c\/p\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":53922397388968,"sku":"U281","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_3d001f30-202d-4916-9afc-750c9fb1eca0.jpg?v=1767696138"},{"product_id":"curl-jelly-scrunching-jelly-limited-edition-200ml","title":"Curl Jelly Scrunching Jelly Limited-Edition 200ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eSay hello to the NEW limited edition Curl Jelly. The OG curl definer, now with a summer twist! Enjoy the same unbeatable definition and long-lasting hold you love, now infused with the irresistible scent of sweet Vanilla.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eLightweight, silicone-free, and shine-boosting, it’s everything your curls crave. Ready to take your curl obsession to the next level? This summer treat won’t be around forever!\u003c\/p\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":53922476523688,"sku":"u287","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Mainimageofproduct_e504ed4f-3214-4edc-88b7-fd6a366e4f5f.jpg?v=1767698598"},{"product_id":"twirl-whip","title":"Twirl Whip Curl Creator Styling Mousse","description":"\u003cdiv class=\"ewa-rteLine\"\u003eCurls deserve lift, shape, and movement that never settle. This curl-creating mousse delivers \u003cstrong\u003edefinition, airy volume, and lasting moisture\u003c\/strong\u003e in every pump.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eEnjoy flexible, crunch-free hold that keeps curls soft, touchable, and full of life. Infused with nourishing Argan and Avocado Oils, this lightweight mousse smooths frizz, boosts shine, and maintains curl shape without stiffness.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003ePerfect for curling, twirling, or scrunching, it leaves curls bouncy, defined, and comfortable all day long.\u003c\/div\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":55100137930920,"sku":"U339","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Main_image_of_product.png?v=1777994862"},{"product_id":"wavy-whip-style-control-mousse-200ml","title":"Wavy Whip Wave Enhancing Styling Mousse","description":"\u003cdiv class=\"ewa-rteLine\"\u003eActivate big, bouncy, dream-worthy waves. This high-definition, weightless mousse enhances waves, delivering dynamic volume and lift to natural or blow out waves. It transforms limp undefined strands into full bodied sculpted waves with zero crunch and no residue, keeping hair touchably soft.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eWith all-day flexible hold, it effortlessly shapes so waves remain full-bodied and frizz free with unbeatable bounce. With a built-in humidity and heat shield perfect for natural air-dried styles or a polished blowout finish.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eVegan with no parabens, sulphates, or drying alcohols.\u003c\/div\u003e","brand":"Umberto Giannini US","offers":[{"title":"Default Title","offer_id":55100381036712,"sku":"U344","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/files\/Main_image_of_product_3037b854-fb6d-4b81-8407-584ef2b6fe76.jpg?v=1774344912"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/7788\/3816\/collections\/Mainimageofproduct_80a2f664-d46f-4aa3-9b54-b177d665b8eb.jpg?v=1784490340","url":"https:\/\/us.umbertogiannini.com\/collections\/add-volume.oembed","provider":"Umberto Giannini US","version":"1.0","type":"link"}